Archive for June, 2009

Fall Tour of Interactive Studios 2008

Posted by thedigitalartist under Uncategorized, news

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Fall Tour of Interactive Studios

Of all the things I’ve been privileged to be involved in with digital media, perhaps what I am most proud of is the Fall Tour of Interactive Studios.  It is a spotlight on Toronto interactive media studios, and strives to highlight the rich pool of talent here, while inspiring those who will build the industry tomorrow.

History of the Tour

The tour is now in it’s fourth year, having grown from humble beginnings back in 2006.  The tour began with a single shop, Organic Inc., and a single school, Seneca.  Originally, it took place in the spring when a lot of other events happen in Toronto.  Though small, it was a surprising success.  Students had the chance to go into a top-notch interactive shop, observe, and speak directly with the people working there.  For many, it really helped them clarify to themselves exactly what they wanted to do in the industry.  The major point that came out of that first tour was…do it earlier!  By moving the tour to the Fall, we sought to inspire new talent at the start of their school year, rather than the end.

The strategy worked.  We received reports back from the faculty of local educational programs that students were returning to their studies fired up, working with greater focus, having seen with their own eyes the great places they might one day be employed.  Relationships are formed early on, both with local industry and with students of related programs.  In the two years since, things have just gotten better and better.

The Tour Today

By 2008, the tour has grown to include several colleges and even two Universities.  Last year over 40 people were involved as volunteers in making it the best event it could possibly be.  Over a dozen local shops were involved from the downtown core, providing a rich variety of options to the tour members.  Complementary lunches were provided to all by Oddly Studios (ahem ahem…that’s us), who additionally co-sponsored the evening event with Aquent.  This was something very special – a visit by Josh Hirsch from Big Spaceship, who did a fantastic presentation at OCAD for the benefit of all the tour attendees.  We love Big Spaceship.

Fall Tour 2009

It’s time to start thinking about this year’s Fall Tour.  The evening event was such a runaway hit last year we simply must do it again.  We’re looking forward to joining once more all the shops that have been such great supporters of the tour and the Interactive Media industry in Toronto.   This year should be better than ever!  Watch this site for updates.

Studio 407 Opens

Posted by thedigitalartist under news

One of the things I like most about having Oddly Studios situated downtown is that from here we are a
stone’s throw from dozens of great creative shops in the area.  Every once in a while I encounter one
whose talented people manage to instantly turn me into a fan.

One such person is Jalani Morgan, Toronto-based photographer.  As an active member of the downtown
creative community, Jalani is someone I run into often, and he is always quick to say hello and talk about
his latest projects.  Not long ago I ran into him on King street.  I was coming out of Craft Burger, he
was shooting the wedding of Kardinal Offishal.  I was pleased to accept an invitation to check out their
new space at 545 King West.

It’s a building I know well, as I very nearly moved Oddly Studios in there due to the open area, high
ceilings, and ample natural light – things I would imagine photographers would seek.
When Zad (art director at Oddly) and I arrived, the space was already beginning to fill up with
well-wishers and fans.

Aside from Jalani, I met up with several more familliar faces, including studio member Stef Sgambelluri,
herself a photographer whom I first met during a shoot for Crossover magazine.  And for the first time I
got to meet Javier Lovera, with whom I had a great conversation – he’s a rich-media enthusiast like myself
and handles a lot of the Flash work for their studio.
It was a particular treat to meet Steve Carty, the founder of the studio and long-time celebrated
photographer.
Steve’s work is impressive in it’s range and expression.  His photography adorns the walls of the studio
itself, and books of his collected works were available for browsing, if you could pry them away from the
many guests who made their way in to wish the team well.  Mr. Carty’s work runs the gamut from well-known
music personalities to fashion, commercial work, motion studies, and an impressive number of personal
works that reveal his passion for his chose field.

And passion is what it takes to make it as an independant creative shop in he heart of the new media
corridor.  That and a good work ethic.  These folks have both.

Observed in the Wild

Posted by thedigitalartist under Uncategorized

What makes a good programmer?
What makes a good copywriter or designer? These are questions not easy to answer. There are many styles and talents used by various people that make the answers to these questions very subjective.
There are, however, a few characteristics that I have observed in working with a large number of good programmers. These mannerisms are so small they sometimes go unnoticed, and yet they can be learned. I do not think that these characteristics are definitive, but I have seen them time and time again among the very best I have met.

Uncommon Common Behavior

If observed unobtrusively, a good programmer will follow a pattern in the way they write the code. Many times it will appear that they are not doing anything at all, particularly at the beginning stages of a project. There will be long moments of pause in which they do little else but scroll around through the code, followed by a bit of doing nothing. Then there will be an intense burst of activity on the keyboard, fingers flying. This burst may be broken up into staccato chunks with very brief pauses in-between each one, but even so it becomes very apparent that they are in a different mode now than they were a moment ago.
This flurry of activity will often culminate in a test-run of the application – then it repeats itself.

Zen of Code

Now I could be mistaken, but I swear I’ve seen many a programmer go into a zen-like state in this moment. Their posture becomes relaxed but alert, the eyes slightly unfocused. I believe this happens because they are visualizing – playing the code through their internal debugger as they enter it. The time they had previously spent seemingly doing nothing was not time wasted at all. That was when they were truly writing the code. Now the keyboard and our awkward input devices merely get in the way of it all, and they are determined to not let that be an impediment.  A really good programmer, I believe, at this point already has the code running in their mind – they now pay just a little bit more attention than average to the physical act of entering the code.  They strive for less typos, they look for the most compact and straightforward way of structuring things.  They become the Hemmingway of Java if you will, stripping out unnecessary keystrokes, keywords that do not need to be there.  Perhaps this is why bare-metal languages, with their compact structures, still exist at a time they could be easily replaced with languages more verbose and human-readable.
Those small pauses as they type allow them to “chunk” the information into sizes that the fingers and input device can handle, but that relaxed concentration allows them to follow this chunking method without disrupting the flow they are in.

Programmers are not alone in this regard. Many top writers seem to follow a simillar pattern, penning furiously at times, then seemingly falling quiet. But are they really quiet? Or are their brains flying like hummingbirds?

Conclusions

What can we take from this behavior? Well, would that writer pen as well as they do if they thought of a single word, wrote it, then thought of the next word? They do better to think of full statements, writing the words in their mind before they attempt to put it down on paper.  Of course, they may do subsequent passes in which they debate the merits of one word over another.
Simillarly, when writing code, one does well to stop, compose the thought, then when they are prepared write a full statement that ahieves an objective. In doing so, the statement will be better formed, and usually written faster.

This is a small adjustment, but it can have large results. It flies in the face of the “shotgun” approach to coding in which we get in there and start blasting away, going back later to clean up the wreckage. It also forces us to write and organize smaller chunks inside of our heads before committing to what we type out through the keyboard.

The trap in this style of writing is that it is easy to get caught up in the small details, losing sight of the overall architecture of what you are making. Modular code helps in this respect, but I believe the greatest assistance comes from that pause before the typing. I think that good coders have developed, through repetition, a stronger ability to zoom out to the big picture, compare what they are thinking of writing for consequences, then zoom in with the next breath to see if the code they are contemplating will work at a more microscopic level.

The difference between a top-notch coder and an average one is profound, according to some sources they may differ up to thirteen times in productivity. In other words, a really top level coder might accomplish what thirteen other coders could do. Is this the result of having thirteen times as much talent, or rather is it a product of a few simple good practices repeated over and over in developing code? I believe it is the latter.

Some developers find it helpful to keep a pad of paper nearby. Yep, that’s right, good old pen and paper, the most low-tech solution in the world. Many times I have seen top developers making use of the pen for sketching out little maps of how their code should work. They use it as an assistance to “zoom out”, back to the top level, and it helps ground them for what they are writing at a more microscopic level. One of the few big purchases I made after I started working was a Cintiq tablet – one of those interactive screens you can draw on. It was very pricey for my income level at the time, but I have never regretted it for an instant. Being able to draw right onto the screen, with all the cut/paste/move advantages that gives has been incredibly useful for most things I do.

All of this observation comes down to one practical piece of advice: have a clear thought before typing out an instruction on a keyboard.  Why?  If the thought is not clear at that time, if it is half-baked, you will be divided between the act of entering the keystrokes and conceiving why you are doing so, and neither things will be done particularly well.

How much of an impact can this have?  Well, consider how many times the process gets repeated during writing and application (or an essay for that matter).  I’m sure that you can see how it all adds up to create such a large divide between the really top-notch programmer and the average one.  It is a million tiny victories rather than one big all-encompassing answer.

I reserve the right to modify these conclusions with more observation. :)

Telus Blackberry Storm Launch

Posted by thedigitalartist under Work

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For the launch of the highly anticipated BlackBerry Storm Smartphone in Canada, Oddly worked along with the designers at Teehan+Lax to create a multimedia microsite that would both inform and excite BlackBerry aficionados.

The site is a hybrid of HTML, Javascript, and Flash, working in concert to serve up progressive download video, a high-quality image gallery, a 360 degree view of the new device.

Oddly built in localization support, increasing the range of the site into the French market as well as English, and accommodated the changing of videos on the fly.

We built in an easily updated press-release area, and a countdown clock to build buzz for the release of the device. We let people sign up for updates, and we built in a contest – entrants could win VIP treatment!

The end result is a site that blends a bit of time-proven technology with some fancy new features, to please any smart-phone enthusiast.

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